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As you no doubt know, marketing is absolutely essential to the lifeblood and success of your business.  Afterall, if you don’t have new leads, you won’t have customers – and if you don’t have them, you don’t have business. Now, I know whenever somebody mentions the M-word, as a small business person you’re probably going [...]

Social networking…wow! I must admit over this weekend I have really been encouraged and excited by the uptake in followers on my Twitter account, but one thing is really clear in the Tweeter world. People are taking shortcuts. They’re doing things the easy way, and frankly, I don’t think the easy way is the best way.

Here’s a bit of background to state my case, and you can agree or disagree with me – it’s your call.

People just seem to send you the same old, boring old stuff.

Make no mistake about it. Copywriting isn’t a brand new thing at all. In fact, it’s been with us for as long as the art of selling pretty much. The only thing is, so many people – particulary here in Australia – don’t know what copywriting really is.

Are you getting the biggest bang for your buck when it comes to your website?

Are you waking up every morning and seeing at least one lead from your website from the night before?

If not, it’s time to take some serious action to turn that around. After all, you’re in business. You DO have something to offer and there ARE plenty of prospects out there who – when they find out who you are and what you do – will contact you with a view to doing business.

Chances are you already produce content to promote your business, or you are seriously considering it, right? Well if that sounds like you, this is an article you simply must read.